Videographer vs. Content Creator

Today’s new wedding thing is the content creator, which is a great instant gratification for wedding behind the scenes and clips, but it is meant to replace a videographer?

That’s the dilemma we’re seeing in the wedding world.

While we love both, we do have to break down the differences between them. They’re not meant to replace each other; they’re meant to complement each other.

A videographer will produce a polished, narrative-driven video, while the content creator will produce short clips ready for social media.

A videographer will take weeks (sometimes months) to edit and produce the final videos, all perfectly curated to you as a couple. The content creator will deliver the videos quickly with some minor edits so you can share them on your social media pages.

The pricing for each is very different as well. The videographer will charge 3-4 times as much as a content creator for all day coverage, this fee covers their wedding day hours and all the work they need to do after the wedding to edit all the videos they will send you. The content creator is more affordable, even if they’re working the same hours as a videography company, but their equipment consists of a cell phone (gimbals and lights as well), and they have less editing time to produce the videos as fast as they do.

Both will do an amazing job, and the content creator is not meant to replace videographers. If it’s in your wedding budget to contract both, we highly recommend it!

xoxo